11th International Conference on Marketing, Business and Trade (ICMBT 2026)

Call For Papers Topics of interest include, but are not limited to: Topic 1: Marketing Strategies and Trends Digital marketing trends Social media marketing Content marketing Influencer marketing Personalization and customization in marketing Brand management and brand equity Marketing analytics and big data Topic 2: Consumer Behavior Consumer psychology Buying behavior Customer relationship management (CRM) Customer experience management Loyalty programs and retention strategies Topic 3: Market Research and Analysis Market segmentation Market entry strategies Competitive analysis Product positioning Pricing strategies Topic 4: E-commerce and Online Business E-commerce platforms and technologies Mobile commerce Omni-channel retailing E-commerce logistics and supply chain management Security and privacy in e-commerce Topic 5: Entrepreneurship and Small Business Management Start-up strategies and financing Innovation and creativity in entrepreneurship Scaling up businesses Challenges faced by small and medium-sized enterprises (SMEs) Topic 6: Marketing in Specific Industries Healthcare marketing Tourism and hospitality marketing Financial services marketing Technology and IT industry marketing Food and beverage marketing More topics, please kindly check: Submission Guidelines Full Paper (Publication & Presentation): Full paper authors can publish their paper and give an oral or poster presentation at ICMBT 2026. You must submit your complete manuscript for review by the submission deadline. Follow the template when preparing your full paper:  Each paper must not more than 5 pages (including abstract, figures, and references). An overpage fee of 80USD per page will be charged for more than 5 pages. Abstract (Oral Presentation only, without publication): Authors interested in presenting at a conference may choose to submit only an abstract (200-400 words). The submitted abstract should contain a sufficient summary of the paper and outline of goals, results, and conclusion, including conveying sufficient understanding when reading in isolation from the paper. You'll give an oral presentation at the conference if your abstract is accepted, but your paper will NOT be published. No Submission If you only want to attend the conference without any submission, please just register as Delegates. Submission Method (PDF Only) Please submit your paper via Electronic Submission System: