Many venues are reopening all across the country, and there have been some changes in restrictions for public gatherings. You may feel it is time to host only in-person events once again and stop streaming. You don’t have to worry about the wiring, cameras, microphones and microphones required to produce high-quality hybrid and virtual events.
Not necessarily. Virtual events are still very popular even with more in-person events. They are also extremely convenient and allow interested party-goers to log on from their home to enjoy the events.
It doesn’t need to be difficult to navigate hybrid and virtual events. You can easily plan your event with our help and reach a larger audience by using a hybrid event platform that allows you to create in-person and virtual ticketing pages for the same event. Eventalways allows you to host virtual and in-person events, which will allow you to expand the reach of your event.
These 10 tips will help you host a successful hybrid event. This will increase attendance and improve your brand recognition. We can help you overcome any challenges that you may face when hosting a hybrid conference.
1. Keep your global audience
Don’t limit the audience you have to grow your brand and connect with new people. Many creators witnessed their communities grow during the pandemic, when virtual and hybrid events were the only way for people to stay connected. Your audience might now include people from across the country and even the globe. You can continue to host hybrid events into 2022 and beyond to engage event-goers who are too far away to attend in-person programs.
2. Offer options and control capabilities
We are all thrilled that live, in-person events are now possible. Some people may not be able to attend live events. You can reach as many people as possible by giving them the option to attend the event online. You can engage connections by creating dialogue online or through Social Media. Expand your programming to anyone who is interested in what you have to offer with a virtual ticket.
It’s as easy as asking your audience. Ask your past attendees if they would prefer an in-person event, or livestreaming. This will help you determine the size venue that you need and give you an idea of what event-goers want.
You can also control the attendance at virtual and hybrid events without having to drastically reduce it. Organisers may charge a premium for VIP access to their events. This allows for a sense of exclusivity while still allowing anyone who is interested to attend.
3. Create more content
Host hybrid events are a great way to generate promotional material without having to plan. It is easy to create marketing collateral by using snippets of a livestream or stills taken from a hybrid webinar. Teasers can be used for future events, or you can include clips in your post event blog.
Participants who are unable to attend the live event can receive recordings of conference calls or webinars. You can easily record a hybrid event if you have all the equipment you need and then distribute it via your landing page or email list. Hybrid events can simplify event planning and post-event production.
4. Simplify troubleshooting and planning
There are many challenges involved in planning an event that is only held in person. There might be interested participants who aren’t able or willing to pay for the travel expenses associated with your event. Weather is always an issue when you host an outdoor event.
Hosting hybrid or virtual events allows you to plan more flexible events and makes it easier. For example, if it rains on an event day, you can direct attendees to a livestream instead of cancelling the event. You can help event-goers overcome financial constraints by providing a virtual option they can access, no matter where they live.
5. Maximize your event’s long-term value
The fun of hybrid and virtual events doesn’t stop after the event ends. You can share your event even after it is over. This will allow you to build interest in future events. Your attendees will see the benefits of purchasing tickets for virtual events by posting the event video online. They can either use it as a resource or catch the replay later if they are unable to attend the livestream. For ongoing income, you could even turn the video recording into an online course.
6. Reduce expenses
You can reduce the cost of your event by using a hybrid event platform, or creating virtual and in-person ticketing options. You may not need as many people to attend a hybrid event. This means that you can choose a smaller venue with a lower cost for your attendees. The event will be more affordable for virtual attendees, particularly for those who are unable to travel long distances to attend.
7. Engage attendees more
You can stay in touch with attendees even after the event has ended via the virtual side of a hybrid event. You can continue to connect with attendees even after the event is over because you will be able communicate virtually with them. You can share relevant content with event-goers via email and social media, including information about upcoming events or related brand news. It’s easy for attendees to keep in touch via virtual means.
8. Expanded sponsorship opportunities
A hybrid event model will allow you to reach a wider audience which could make your event more attractive to sponsors. Because you offer both an online and in person experience, there are more sponsorship opportunities. You can sponsor the event via virtual sponsorship. This includes exclusive giveaways, videos and information about the sponsor. You can appeal to sponsors who are willing to work with your organization at different price points by offering tiered sponsorship levels.
9. Deliver a customized event experience
Your attendees should be involved in the design of the virtual portion of your hybrid event. The virtual event might be different than the in-person event for many events. This is okay. You should consider whether they will need to have access to any technology or materials in order for them to fully experience your hybrid event.
10. Different types of tickets and different experiences are available
You can offer different ticket types for a hybrid event to appeal to a wider audience. You have the option of charging a premium for an in-person experience, or a lower price for the virtual one. To appeal to even more people, you might offer VIP tickets, which could include a meet-and-greet with featured performers and front-row seats. Your event will be more attractive to diverse groups if you offer more tickets.
It can be overwhelming to try and navigate the challenges of organizing events during a pandemic. Eventalways has everything you need to organize virtual events, and keep them safe.
You can make sure your next event is a success by choosing the right hybrid event platform or a plan that uses a hybrid approach. Eventalways is your virtual event platform partner. We make it easy to create your event page, sell tickets and reach a global audience.