How to Build a Business on a Quirky Idea

How does something as niche as jelly become a successful business and get you working with Coca-Cola, Gucci and Mercedes? To find out, we invited Sam Bompas, modern Willy Wonka and Co-Founder of Bompas & Parr. The interview will be held in Zoom. Register here receive your link:  It all started 19 years ago, when Sam Bompas and Harry Parr spotted a gap in the market of British jelly goods. After London’s Borough Market rejected their jelly stall idea, they started Bompas & Parr with jelly at its heart. Since then, the business has grown into a fully-fledged creative studio offering whimsical multi-sensory experiences designed around food and drinks. They're behind the jelly replica of the iconic Harrods building in London, gin-infused cloud for Alcoholic Architecture, Guinness tasting rooms and even the world's first non-melting ice lolly.

As a Co-Founder, Sam helped grow Bompas & Parr from 2 to 30 people and build a network of microbiologists, chefs, chemists, musicians and artists who help Bompas & Parr create genuine world firsts. WE WILL DISCUSS How to find a gap in a crowded market and build a successful business What role do taste and smell play in building a brand Where Bompas & Parr find inspiration for their most whimsical ideas ABOUT THE HOST This live interview will be hosted by Co-Founder of Future London Academy – Ekaterina Solomeina. 

Ekaterina is a creative director, entrepreneur and TedX speaker. She worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (Co-Founder of Wolff Olins), collaborated with product leaders from Uber, Wise, Amazon, Arrival and more.