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Upcoming Events in New York, United States
New York’s event industry is evolving. Live, in-person events in New York are finally making a comeback. However, the role of event managers has transformed completely in the past 18 months. Some of the changes – such as following COVID19 safety protocols at every in-person event, are obvious. Other changes, however, are changing the way the masses perceive event marketing.
The concept of visiting events near me has always revolved around the need to build human connections. Bringing people together in a socially distant manner is difficult. Thankfully, there are many successful examples of brands reaching out to audiences, despite these restrictions. Here are the types of physical events in NY that have proven to be most successful in this post-pandemic era.
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10
Jun
2022
New York, United States
10
Jun
2022
Human Resource Congress. NEW YORK HR LEADERSHIP SUMMIT gives the oportunity to share best practices and develop leadership skills that enhance orga...
Exhibitions
01
Sep
2022
Exhibitions
15
Sep
2022
Exhibitions
15
Sep
2022
New York, United States
15
Sep
2022
Products and Services for the Real Estate, Renovation, Restoration and Maintenance of your Building or Facility
Exhibitions
21
Sep
2022
Exhibitions
22
Sep
2022
New York, United States
22
Sep
2022
Leather & Fashion Trade Show. SOLE COMMERCE is a trade show dedicated exclusively to upscale footwear and handbags with the best domestic and inter...
Exhibitions
22
Sep
2022
New York, United States
22
Sep
2022
Womens Fashion Trade Show. COTERIE is an international fashion exhibition in the U.S. featuring contemporary to traditional women’s ready-to-wear
Exhibitions
24
Sep
2022
New York, United States
24
Sep
2022
International Art Exhibition. Affordable Art Fair is the leading showcase for affordable, contemporary original art from galleries and dealers
Exhibitions
01
Oct
2022
New York, United States
01
Oct
2022
International Franchise Expo. IFE – the largest international event – helps put your brand out front. Be there for press coverage and investor ...
Exhibitions
20
Oct
2022
New York, United States
20
Oct
2022
Trade fair for Accounting Professionals. NEW YORK AND NORTHEAST ACCOUNTING SHOW is a B2B networking and knowledge event that presents banking & ins...
Exhibitions
21
Oct
2022
Exhibitions
22
Oct
2022
New York, United States
22
Oct
2022
The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America
Exhibitions
25
Oct
2022
New York, United States
25
Oct
2022
Exhibition for Major Manufacturers, Bench Jewelers, Retail Buyers and Designers. MJSA Expo New York is the show dedicated to professional excellenc...
Exhibitions
01
Nov
2022
New York, United States
01
Nov
2022
ACCESS MBA is a communication campaign specifically designed to better inform prospective students of existing MBA opportunities. ACCESS MBA is a s...
Exhibitions
05
Nov
2022
New York, United States
05
Nov
2022
Veterinary Forum. The event offers vets practical and relevant training with clinical programmes for small animal vets
Exhibitions
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Innovating with Engagement Strategies
While there are several upcoming events in New York, the “innovative” ones are generating the most attention. At the core of event marketing is the need to build authentic connections between humans and brands. However, attempting to reach out to audiences using techniques of the past won’t work. Event managers who aren’t afraid to move forward with new engagement strategies and plans will succeed.
It doesn’t matter if the events near me fail to excite me. As long as those events feature new techniques of networking, learning, and connecting with brands – they will generate mass appeal. People planning to visit live, in-person events in New York are seeking professional and personal inspiration. That’s why events that integrate the latest technologies and inspire new thinking stand out.
Local, Small-Scale Events
Every company hosting events near me is dealing with the same problem – crowd size limits and restrictions. That’s why reaching target audiences on a local scale is the priority of top event managers. Although many are excited about re-visiting live events, many still hold some reservations. Hesitancy to visit crowded spaces, uncertainties about traveling, etc., may discourage many aspiring event attendees.
To ensure these audiences don’t feel unsafe or unsatisfied, event managers must optimize the sizes and scopes of their events. That means hosting small-scale events targeting local audiences. Of course, the same safety-related rules apply to both large and small-scale events. But, in this current environment, smaller-scale events feel safer and more authentic.
Hybrid Events – Mixing Digital and Physical
Several upcoming events in New York are set to be “hybrid.” Top event marketers are prioritizing the inclusion of webinars, virtual conferences, and other digital event formats in their physical events. That’s because these types of event technologies were used extensively during the lockdowns. They allowed brands to engage with massive audiences. It doesn’t make sense to drop this event technology now.
Virtual events are here to stay. Many event marketing companies have set up dedicated departments for handling virtual events. That’s why “hybrid events” that are accessible in both digital and physical realities are extremely popular. Anyone can attend these events. Of course, event attendee connections are better in physical events. But, virtual attendees also get to conduct organic networking via virtual events.
What types of events in New York are you planning to visit? At Event Always, we are constantly updating our list of the most popular events in NY. Check out the details of these events on our digital event calendar before visiting!