BESSNI , being built in 2011 , is a new and vigorous brand as holding the core idea of simple , health , convenience” to aim to create the beautiful life with the product presentation . It has become the recognized healthy & care brand in the kinds of soft tissues by the industry with years of development .

The whole name of BESSNI brand is inspired by the name of the creator Lee Hong Gang sir’s loved daughter in affection , that English name of BESSNI partly sourced from the french word “belle” and English word “science” , representing the combination of beauty and technology to strive to pursuit of the optimum products and , impress the customers , and meanwhile and , we sincerely hope that every customer can has a response to the emotion inside the products that we launched and , love of living . We stick around the slogan of creating the beautiful life with our products that is also our idea of core value .

BESSNI consistently devotes itself into forging the culture atmosphere of simplicity , healthy , convenience , being response to initiative of sustainable developing with the behavior of company responsibility , service with a heart , caring society , feedback to society . We advocate to company the people living with the economic development , and achievement the win-win goal through the cooperation . We conduct ourselves throughout with the core value idea as we deeply understand that the developing of the company can’t go too far if without the affection that the customers show to the products . Hopefully , we manage to forge an international brand with the characteristic of all-embracing through concentration , innovation , progress , to offer the clinic hygiene tissue products for users , pushing the Chinese cotton industry forward worldwide . Management idea of creating the value for users we adhere to and the faith of serving country with contribution , contribution to society , benefit for hometown that we have , compel to develop the company in pace , as the behavior of company responsibility , service with a heart , caring society , feedback to society .

Under the idea of the company , we impress the users by the product satisfaction that we contribute to healthy , by being responding to the claiming of users and the new trend of the industry to improve the product continuously in the terms of quality , comfort and safety . We have the confidence to the future of that the brand is trustworthy to users , by the guide of company responsibility and social care to take the challenge in the process of the developing .