Jogroup is the parent company of W10, and for more than 20 years they have been designing, developing and manufacturing bespoke products for major retailers across the world. Their passion comes from design-led creations and innovative products, and they are forever coming up with new ideas and developments.

Sometime in 2015, Tracy the Creative Director, whom by the by wanted to build drive-through coffee shops, 30 years ago, said the coffee market is missing a proper quality collapsible travel mug for the on the go commuter. People want to drink nice coffee on their commute and they do not want to be part of the waste mountains created by disposable cups, they do not want the coffee taste to be compromised and they want to put their cup in their pocket after they have finished drinking.