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Are mass events in San Francisco a thing of the past? The permanent cancellation of mass events in the city was within the realm of possibility not too long ago. Back when the Delta variant was dominating the headlines, many event managers were postponing their event plans. Thankfully, due to strong vaccination rates, event cancellations are presently out of the question.
However, even when dealing with vaccinated attendees, event managers must observe strict COVID19 safety protocols. The ability to provide live experiences gives brands, event managers, and trade show professionals the chance to build authentic connections. However, these connections shouldn’t come at the cost of the attendees’ health.
That’s why many upcoming events near me will attempt to generate in-person connections but in the safest ways possible. Top event managers have already discovered new, socially distant ways of connecting brand representatives and event attendees.
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Here are some trends these event management professionals, companies, and attendees alike are currently following –
Multiple, Local Small-Scale Events
Travel hesitancy is still ripe across the country. That’s why many events near me don’t feature large crowds. Even event managers know that turnouts can be small. They also have to observe local crowd size restrictions. It makes sense for them to host multiple, small-scale events than host one or two grand events with super-large audiences.
Several upcoming events in San Francisco are targeted towards local audiences. These events will feature small numbers of attendees from different cities or countries. They will focus more on local needs and requirements. Here are the pros of hosting small-scale local events –
Brand representatives get to meet with their local audiences.
Event attendees don’t have to spend too much on travel.
When brands embrace the regional experiences of their local customer base, their goodwill improves.
Event attendees admire companies that host audience-specific programs.
The prospect of meeting other local consumers face-to-face in a safe manner appeals to many aspiring event attendees. That’s why some of this year’s most exciting events in San Francisco are small-scale, local affairs.
Go Hybrid to Boost the Numbers
Perhaps the only major disadvantage of local, small-scale events in San Francisco is the lack of large crowds. Small audiences at events are great for building brand loyalty. But, companies that want to generate large numbers of leads at these events may struggle to meet their objectives.
That’s why virtual events and trade shows are here to stay. The biggest advantage of providing live, virtual experiences is the ability to reach out to larger audiences. That’s why many in-person events near me will feature virtual tools and communications platforms. Hybrid events where attendees can attend both physically and digitally are popular because –
Technology is Still King
Be it implementing onsite safety measures or using health trackers – technological tools are still vital for event managers. Top event managers will use advanced technology tools to –
At Event Always, we, too, believe that the right technologies can help create the best event experiences. That’s why our platform features real-time updates about all major upcoming events in San Francisco. Use our business event calendar to discover the best events in the city.