The Channel Partner Journey of SaaS Vendors with Resellers and MSPs

We are happy to invite you to our next live Webinar –The Channel Partner Journey of SaaS Vendors with Resellers and MSPs – taking place on November 17, 2021, at 15:30 Israel Time (14:30 CET).
How should vendors (ISV/SaaS) reach, attract, educate, onboard, build and accelerate profitable partnerships? Why failure at any level could mean disaster?
What are the channel partners management myths that are harming your global expansion?
Together with Julian Lee, President of TechnoPlanet, a recognized expert on IT Channel Management and a panel of successful channel partners, who will directly address your doubts - we will arm you with the insights and tips for scaling your global business with channel partners.
The event will also include drawings for Amazon Gift Cards and 3 free Semrush PRO subscriptions . Don’t miss out this opportunity to learn and earn!
The event will include two presentations followed by a panel discussion.
The Webinar will be held in English, however questions in Hebrew will be addressed as well.
Presentation highlights:
The Channel Partner Journey - Julian Lee, President, TechnoPlanet
How should vendors (ISV/SaaS) reach, attract, educate, onboard, build and accelerate profitable partnerships? Why failure at any level could mean disaster? It’s not what vendors what from partners - rather, it’s what partners want from vendors! With the abundance of choice that channel partner have today (200,000 + ISVs), what do vendors need to do to get their support?
We will discuss the various steps in the partner go-to-market model and why it is the best strategy in the tech sector. The bottom line: Why do you matter to the partner?
The 7 Channel Partners Management Myths that will Harm Your Global Expansion - Ori Ainy, Beam Global
B2B software companies and startups often decide to work with channel partners such as distributors, resellers, MSPs, and system integrators, based on the reasonable assumption that the access and relationships these partners have with their target customers will lead to success. Unfortunately, harsh reality often bursts this bubble.
We will discuss common myths regarding channel partner management, and why believing them can harm your chances of successful global expansion.