The Ultimate Instagram Strategy to Market Your Events

Instagram Strategy

You’ve probably had a lightbulb moment if part of your event marketing strategy involves growing on Instagram. Instagram is a powerful tool for event marketers, especially for those who are skilled in its use. It has more than 1,000,000 active users and spends an average 53 minutes per day there.

Stories are the key to unlocking the secrets of Instagram Stories. Instagram Stories allows you to share photos and videos with a short shelf-life. Your Stories content is deleted after twenty-four hours. This gives your followers incentive to see and engage with your brand right now.

Instagram Strategy to promote your business

Since their inception in 2016, Instagram Stories Ads has been helping businesses grow. Stories have seen an increase in Instagram users spending time on the site. This means more engagement. Oberlo reports that 1/3 of Instagram Stories viewed are from businesses and that 80% of businesses consider Instagram engagement to be their most important metric.

Eventalways Instagram allows you to unlock the social media potential of Instagram, even if you aren’t marketing an event. You can create stunning Instagram Stories Ads that showcase your brand’s unique and amazing personality. All the while planning your next event, such as a drag show, yoga class, or cake decorating workshop. Eventalways Boost makes it easy to grow your Instagram following. Think of it as brushing your teeth.

Which creative is the best for Instagram Stories Ads

Instagram Stories can be either video or still images. Instagram Stories can be either still images or video.

Video is more popular than still images. As if that wasn’t convincing enough, videos with sound retain users’ attention five times longer than still images.

Pro-tip: Use video montages to recycle event content or build your brand by providing exclusive behind-the scenes content.

How can you create ads for Instagram Stories Ads.

You can make an ad for Stories using any of the many free (and simple!) design apps. There are many free and easy design tools. Eventalways Boost loves Canva (fun Fact: Boost allows you to use Canva), Vimeo Make and many other tools that will allow you to quickly create high-quality visuals.

What specifications are required for Instagram Stories Ads.

Videos will give you the best results for your Instagram Stories Ads. These are the key points to remember:

  • Recommended resolution 1,080 pixels
  • Recommended Duration: 10-15 Seconds
  • Maximum file size: 4 GB
  • Supported video types: .mp4, .mov
  • Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
  • Audio quality: Stereo AAC audio compression at 128kbps+
  • Sound: Optional, but Highly Recommended

What should your Instagram Stories Ad include?

Each Instagram Stories Ad contains the same components. What you put in those components is where your brand identity shines. The ad can be thought of as a recipe for a cake. There are many recipes, but all of them include a sugar, grain and leavener.

Your Instagram Stories Ad must contain:

  • Your account name, brand, or company name.
  • Quality video – This shows the creativity you have created. Sound is a great option. Images are also possible.
  • Appealing Swipe-Up Copy – This message tells users to Follow You on Instagram.
  • Instagram Logo (optional) – If you’ve got it, flaunt it.

What should my Instagram Stories Ad be avoided?

While we don’t mean to be critical of creativity, some Instagram Stories Ads styles don’t work. Too much text can make images look cluttered and distract from your Swipe Up copy. Instagram Stories can’t be enjoyed if images or videos aren’t formatted correctly (square videos with unnatural borders). You can use your best aesthetic judgement: Avoid images or videos that are too grainy, pixelated or dark. Eventalways Boost includes a Canva integration. (Hello, gorgeous videos!)

It’s easy to use Instagram Stories Ads for brand growth and expansion. Eventalways will help you create an event marketing strategy that works for your business.