To communicate their message, brands can’t rely on images and written content alone. The internet users are bombarded daily with information, live videos, and other multimedia. Digital video marketing alone is worth $135 billion in the United States.
All brands are investing in video marketing, whether they’re sole traders or household names. Creative and imaginative people are reaping the benefits. However, you don’t have to be a multi-national company or have unlimited marketing budget to make your video marketing production a success.
What is Video Material?
Video marketing can be described in a few words. Video marketing simply refers to using video to market or promote your brand, product, or service. It is often used as part of a larger marketing strategy. This could include testimonials from customers, product demonstrations, corporate training, viral entertainment videos, and videos from live events. Online video production is almost limitless.
How Video Marketing Works?
Video marketing has the goal of promoting your brand, driving sales, raising awareness about your products or services, and encouraging engagement from customers. Video strategy, like other marketing areas, should be data-driven with clear goals and objectives. A well-thought out plan is needed to reach those goals.
Monitoring various metrics and tracking customer engagement will help you track the performance of your strategy and each component. This information can be used to improve your marketing and social media production.
What are Video Marketing Benefits?
There are many benefits to video marketing that outweigh other marketing methods. These include:
- Video supports SEO strategy
SEO is easy with video, especially if it is hosted on YouTube (owned by Google). The rewards of a well-crafted video are substantial if it is targeted to the right audience and tags with the right keywords.
- Video increases your conversion rates
Multiple studies have proven that video marketing converts significantly better than text marketing. Video is more engaging than text and people will be more emotionally invested in it. This encourages more conversions.
- Video is easily available
Video is an adaptable and easily accessible way to share your message. It is accessible on all types of devices, including mobile devices that are increasingly dominating online content consumption.
- Video has emotional appeal
Video can connect people on an emotional level. Video can give life to concepts by allowing viewers to see the person behind them and allow them to feel invested in the brand. This can foster brand loyalty and be a powerful way to build your brand.
- Video keeps users longer
Visitors will spend longer time on your website if you have video content. Video is engaging and can be a powerful tool to convert visitors. Your website will be more popular if people spend more time on it.
How to Develop a Video Marketing Strategy?
When developing your video marketing strategy, there are many things to take into consideration and steps you should follow.
- Allocate resources
Resources are essential for your video marketing strategy. What can you afford and what will it produce? A professional video production company can save you money on location and equipment, and will likely produce better quality videos.
- What stories would you like to tell?
Marketing is all about telling stories about your brand. With video marketing production, it’s even more important to have a clear understanding of what those stories are. How will you tell the stories you want to share?
You have to tell stories. But you also have to make them as interesting as possible. What is the point of telling your story? What are they going to get from it? How does it impact the service you provide them? Video offers users more opportunities for interaction, and its content gives them even more reasons to do so.
- Attention to length
Marketing videos can be of any length. The intended platform will determine the length of each video. Some will be shorter to achieve a specific marketing goal. A marketing video should not exceed three minutes in length. You may want something short and concise that introduces your brand or more detailed.
The final publication of the video content is an important part of your video marketing strategy. This is an important aspect of your video marketing strategy. Before you start thinking about length, approach, and content. Different lengths of video are appropriate for different audiences and platforms.
How can you promote your videos effectively? Will you choose to pay for ads? Will you use existing social media channels or will you opt for paid ads? Are you able to provide an overview of your video content and suggest a distribution channel? Your hard work is wasted if no one views your videos.
How can you determine the success of your video-marketing strategy? Data, metrics and stats can be used to identify which videos are successful and which are not. You want to see a quantifiable return on investment in video marketing production. What does this mean in terms sales, enquiries, and return customers?
Video Marketing: The Best Practices
There are many best practices for video marketing that have emerged as video marketing has evolved. Your strategy is the most important thing. Although you may have an idea for a video, it doesn’t necessarily make it a strategy. You must plan, create, test, and analyze your results. Next, go back to the original plan to see if you can modify it to improve your results.