What Is The Best Content Management Strategy For Virtual Events?

content marketing strategy

Your overall event planning should include a content management. Digital presence has grown over the years. Virtual events have become so prominent that event planners now pay more attention to the content management strategy. Let’s find out how to manage your content before your virtual event goes live.

There are many elements to content management.

Event Overview & Detail Management-

  • Your event is digitally visible across multiple platforms, including event app and event website.
  • It is crucial to manage details for events on multiple platforms from one space. This management must be done in real time. Your event management dashboard should allow for real-time content management across multiple platforms.
  • Your event can now be seen on the smartphones of your attendees through even apps. It’s much easier to inform attendees about changes to the schedule, to avoid disengagement or confusion.
  • Access permissions should be granted to different levels on your event dashboard. This allows you to assign different levels of access permissions to people involved in event detail management. You can also check the access that they have.

Knowledge Hub Space/photos/docs management –

  • Events encourage interaction between people. This interaction becomes more lively with the exchange of commodities such as coupons/free tickets/vouchers/brochures etc. Giveaways were a key element of the event. They are both important for brand recall and for goodwill.
  • VGO Knowledge Hub space allows exhibitors to upload documents, coupons/freebies to better interact with attendees.

Agenda & Schedule Management –

  • When they visit your event website, attendees will look for the agenda and schedule. The agenda is an essential part of the decision-making process.
  • You can add sessions to your event planning under the agenda & Schedule tab. You have the option to add details to any session you create. You can make changes here in real time on the Eventalways listing webpage. To make the event more accessible to potential attendees, it is a good idea to fill in all details.

Exhibitor Management –

  • Online exhibitor management has been around for a while. Event listing websites have made it simple for exhibitors to request booths online, and organizers to provide booth prices.
  • Virtual events can be set up in the same way. A virtual floor plan can be created by event planners for their event on VGO.
  • Exhibitors may request a booth through the VGO website, where the event is listed.
  • Event planners will be able to publish exhibitor details once they have confirmed. This gives exhibitors the much-needed exposure. For easy and quick onboarding, event planners can share login credentials with exhibitors.

Speaker Administration

  • The management of speakers is an important aspect of your content strategy when it comes to event planning.
  • It’s difficult to manage so many sessions at one event and so many speakers within each session.
  • Your dashboard can be used to assign speaker roles to each session that will go live on VGO. You can directly email invitations to the speakers from your dashboard.
  • Your event website and Eventalways listing page will reflect the speaker information you provide for each session. Speakers are always the focal point of any event. You must have a strategy to capitalize on their popularity for your event .

Tips to help you choose the right content management strategy

Here are some tips to help you create a content management strategy that works.

Content should be centralized

It’s easier to manage all your content from one place. Ensure that your CMS allows you to manage content across multiple platforms.

Manage it in real time

Add and edit content as you go and keep it up to date.

It should be linked and synced.

Link your social media channels to your CMS to push content whenever you need it.

Make sure your content is always synchronized across your web and mobile apps.