Events Industry Report: Sustainability Top Of Mind For Summer Events

Events Industry

Events Industry Insights

  • Many event organizers are conscious of sustainability. Mixmag cofounder Ben Turner said that this year’s Ibiza International Music Summit made them more aware of their responsibility to put on events like this. The Eco Badge initiative was introduced by organizers to encourage sustainable travel. Turner stated that people who are traveling to receive a photo of their ferry tickets in return for a greatly discounted price.
  • Claire O’Neill, cofounder of A Greener Festival offered the following advice: “Organizers need to look at ways to reduce energy consumption, whether it’s technical production… or catering. The audience can choose plant-based foods on-site. When traveling, it is important to examine why and how we got there. It could make a huge difference to reduce the number of flights and invest in something that will balance these emissions.
  • Are you looking for a mentor in event management?
    • First, define what you want from the relationship. For personal growth, write down 2 to 3 main goals.
    • Do your research and find people who have the skills or experience that you are looking for. Reach out via LinkedIn or a DM.
    • Last but not least, try to be a good mentor: Be open-minded, ask your mentor thoughtful questions, respect their time and go into your meetings with clear goals.
  • Eventalways RECONVENE Accelerator provides direct support for creators who help build community and shape culture. Five creators will be selected to win $10,000 each and take part in a mentorship program that will help them bring their new events to life. Are you ready for your community to reach the next level?

Events Marketing Moves

  • Movie theatres are using creative strategies to entice customers back. Event organizers can take lessons from these companies. One company offered promotions such as a margarita and a date night with “daddy-daughter”, which included a movie ticket. Ben Deighton is the general manager of marketing at Reading Cinemas in Australia. He said, “We just started knitting classes. and knitting club members come in to watch a movie and then knit.” Cinepolis also launched “Self Care Sundays” where patrons can receive small popcorn and gold eye masks when they buy a movie ticket.
  • Hybrid events are changing for the better. BizBash surveyed event professionals across the country For a status update about how they optimize their events, Here are some of the key takeaways
    • You shouldn’t be afraid of charging for virtual events. Katie McIntyre (associate strategy director at Opus Agency), stated that “free is not a strategy.”
    • Prioritize exclusive content that is only available to remote attendees. Scott Williford (founder and CEO of vLink Solutions, a video production company) stated, “We are increasing engagement with remote audiences by producing high quality, behind-the scenes videos, live interviews, and exclusive sessions that can only be accessed to virtual attendees.”

Health & Safety Updates

US Insights

  • The Kentucky Derby was able to return on May 7, with no restrictions — and 147k people, as COVID-19 protocols are dropping across the US. “It’s great to see the Derby celebrations and energy return to their traditional frenzy,” Churchill Downs CEO Bill Carstanjen stated. “The energy is back.

International Insights

  • More countries are welcoming tourists back. New Zealand has opened its borders for the first time in over two years. Last week, more than 50 visitors arrived from all 50 countries, most of which are the United States and Europe.
  • Cannes Film Festival will open May 17th on the French Riviera. It will be a different experience than last year’s. Attendees don’t have to wear masks and they won’t need COVID-19 testing. Francois Desrousseaux, general secretary of Cannes, stated that guests won’t need to present proof of vaccination or testing to enter the Palais because the French health pass no longer applies in France.

Event Planning & Management Tips

  • While mask mandates are declining, some event attendees will still feel most comfortable wearing masks. MeetingsNet has shared some tips to help you prevent mask-shaming at events. These include continuing to update your “safety protocols” section on your website. The code of conduct that you send out to patrons should state that harassment will not tolerated. Also, that everyone should respect each others’ personal safety choices. Masks can be kept at the registration desk to aid those who are in need.
  • Monique Ruff-Bell is TED’s chief of conferences. Tips for post-pandemic survivors Event. They include:
    • You will be able to work with the same place every year. The staff will also get to know you and be more willing to accommodate.
    • When deciding on space, keep safety and health in mind. You can set up pods in your lounge with enough space between them to allow small groups to talk.
    • Include relaxation on your agenda. You can expect people to be exhausted if you host a conference. If so, add relaxation options like aromatherapy and chair massages.

Inspiration and Other Reading

Eventalways blog contains many tips and resources that will help event planners navigate all aspects of the event planning process.